Organize Your Speech

The backbone of any presentation is organization. A poorly organized presentation may be entertaining but will not achieve its intended purpose while a well organized presentation will entertain and achieve the goals of the presenter.

Here are some ideas for creating a well organized presentation…

Begin with the end in mind! Decide what it is that you want the listener to take away from your presentation. What is your call to action.

  • There are three primary types of presentations…Selling a product, concept or idea – You want to make the sale, gain agreement from the audience.
  • Informing and/or educating – You want the audience to leave feeling that they know more than when they arrived.
  • Telling a story – You want the audience to be entertained.

Write the conclusion to your presentation first.

Your ending often is the thing most people remember about your presentation. This is where your call to action should be. With what do you want the audience to leave? If you are selling a product or an idea, ask for them to buy.

Choose points to support your conclusion.

  • Usually three to five points is sufficient in a speech less than 30 minutes.
  • Support your points with verifiable facts and statistics.
  • Identify and include stories and anecdotes to emphasize and support your points. From your personal experience.
  • Personalized humor can be very effective.
  • Build your speech around a theme like repeated phrases or analogies.
  • Avoid including anything that does not support your conclusion… no matter how neat you think it is.

Create an attention getting opening.

  • Ask a question to involve the audience.
  • Start with a story.

Write an introduction that lays the foundation for your message.

  • This is where you can create credibility for you as a speaker on this specific topic so include information that supports your qualifications for speaking on this topic.
  • Set the stage for your message.
  • Always write your own introduction.

Jack Kantola, DTM, QS

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